On the second day of the Kerala Travel Mart (KTM), discussions centered around the untapped potential of plantation tourism in Kerala and how it could redefine the state’s tourism offerings. KTM, widely regarded as the largest single-state tourism event in India and South East Asia, continued to attract industry experts and international buyers, all focused on enhancing Kerala’s position in the global tourism market.

Local tourism experts were vocal about the need for the Kerala government to support the diversification of the state’s vast plantation sector, which spans an impressive 712,000 hectares. According to Jose Dominic, Chairman of CGH Earth and the first president of the Kerala Travel Mart Society, Kerala’s lush plantations are an underutilized resource that could significantly bolster the hospitality industry. “The plantations are like a gold mine for Kerala’s tourism sector. If the government allows tourism promoters to invest and diversify in these plantations, it could transform the state’s tourism industry,” said Dominic.

He added that many existing structures on plantations, such as colonial-era bungalows, could be converted into unique accommodations for tourists. “These plantations are set amidst stunning natural beauty, and if we can tap into that, it will not only enhance the tourist experience but also preserve and promote our cultural heritage.”

Jose Pradeep, President of the KTM Society, echoed similar sentiments. He stressed the importance of integrating the plantation regions into Kerala’s tourism framework. “While small-scale tourism activities are currently being conducted on some plantations, there is an opportunity to streamline and scale up these efforts. The Plantation Directorate, which was established by the state government, is a key entity that can play a crucial role in this transformation,” Pradeep said.

He highlighted that heritage bungalows nestled in these plantations, coupled with the pristine landscapes, offer unparalleled potential to attract both local and international tourists.

Suja Arun, a tourism entrepreneur with deep ties to Kerala’s plantation regions, emphasized that opening up just 10% of the state’s plantation areas for tourism would make a world of difference. “Many plantation-based tourism operations are currently running under homestay licenses. With a more liberal approach from the government, there’s no other product in Kerala that could offer such a diverse and unique range of tourism experiences,” she said.

Foreign Buyers Eye Kerala as a Honeymoon Destination

While the local experts focused on Kerala’s plantations, international buyers at KTM 2024 were equally enthusiastic about Kerala’s potential as a premier honeymoon destination. Foreign buyers attending the event expressed keen interest in promoting Kerala’s natural beauty and rich cultural offerings to a global audience, especially for romantic getaways and wellness tourism.

Veronica Rioseco, a tour agent from Nomades Chile, said her primary focus at the event was to explore Kerala’s honeymoon offerings. “In South America, tourists typically visit India’s Golden Triangle—Delhi, Agra, and Jaipur—but there is increasing interest in South India. Kerala, with its scenic backwaters, warm climate, and unique culture, is an ideal destination for honeymooners, and we are working to promote that,” Rioseco said.

Diego Celma, a tour operator from Spain, also highlighted the growing demand for Kerala honeymoon packages. He revealed that many of his clients were opting for combination tours, where couples could spend time in Kerala before moving on to Maldives. “We’ve created a package that combines the adventure and cultural richness of Kerala with the luxury of the Maldives, and it’s becoming a popular choice for our clients in Spain,” Celma explained.

He added that honeymooners were particularly drawn to the adventure activities offered in Kerala, such as scuba diving and boating through the backwaters.

Peter Foster, from Those Travel Guys, a British tour operator, noted that Kerala’s popularity is also growing due to its wellness tourism, especially with the increasing acceptance of Ayurveda in Western countries. “Many British clients are seeking holistic therapies and spiritual healing, and Kerala’s reputation for offering authentic Ayurveda treatments is a major draw,” Foster said. He pointed out that younger generations of doctors in the UK are becoming more open to Ayurvedic treatments, particularly after the COVID-19 pandemic sparked an interest in natural and alternative medicine.

This growing interest in wellness tourism was echoed by Olga Gabrus, a buyer from Russia, who stated that Kerala’s Ayurveda and wellness packages were becoming a significant part of her offerings in Russia. “Wellness tourism is rapidly growing in Russia, and Kerala has positioned itself as a leader in Ayurveda, which resonates strongly with Russian travelers,” Gabrus said.

As KTM 2024 continued, it became clear that Kerala’s plantation tourism and its appeal as a honeymoon and wellness destination were set to be key growth areas for the state. The discussions at KTM reflected a collective push to diversify Kerala’s tourism portfolio and further strengthen its global reputation as a must-visit destination for nature lovers, wellness seekers, and honeymooners alike.

The event not only highlighted the state’s strengths but also pointed to the need for strategic investment and government support to fully realize Kerala’s tourism potential. With the active involvement of international buyers and local experts, Kerala is poised to tap into new markets and create unique tourism experiences that cater to a wide range of travelers.

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Corporate Traveler, the leading SME-focused corporate travel division of Flight Centre Travel Group, and the Global Business Travel Association (GBTA), the foremost business travel trade organization globally, have unveiled a new joint research report that delves into key trends, insights, and behaviors shaping the U.S. small and midsize enterprise (SME) business travel sector.

This comprehensive report is based on survey responses from nearly 300 business travelers working for U.S.-based SMEs, offering a detailed snapshot of the current state of the SME business travel market. The survey uncovers the top priorities, challenges, and key considerations for companies in managing business travel, alongside critical factors for evaluating travel management companies (TMCs).

The survey findings reveal that traveler safety is the number one priority for companies, cited by 40% of respondents. This is followed by cost savings at 19%, and traveler experience and technology integration, both at 11%. Other notable factors include policy compliance at 8%, and reporting and sustainability, each at 5%. A more in-depth analysis found that 69% of respondents listed traveler safety as one of their top three priorities, while 57% ranked cost savings among their top three, further underscoring the growing importance of these issues in today’s evolving business travel landscape.

“At Corporate Traveler, we always pride ourselves on our ability to keep our finger on the pulse of the industry, which helps us best meet the needs of our clients,” said John Van den Heuvel, President, Corporate Traveler USA. “So, as the business travel world continues to evolve, we’re pleased to have worked with GBTA to develop this report, which reflects the true voice of today’s business traveler and the SME community across the country.”

“Our personalized approach and commitment to innovation truly sets us apart, allowing us to devise tailored travel management solutions designed to meet a company’s objectives, whether it’s placing a greater emphasis on traveler safety, identifying opportunities for cost savings, or strategically enhancing our technology offerings,” Van den Heuvel added. “We believe the findings outlined in the survey will now provide companies with similar actionable insights to successfully navigate the shifts in the industry, while also enabling them to flourish and drive their business forward.”

Suzanne Neufang, CEO for GBTA said, “This research conducted by GBTA and Corporate Traveler addresses the increasing challenges faced by SMEs in managing their business travel programs. Underscoring the importance of traveler safety, cost savings and increased efficiencies, these insights will help inform companies as they seek innovative strategies to navigate these complexities.”

The survey results revealed that the most significant pain point for businesses, by a wide margin, is the rising cost of travel, cited by 63% of respondents. As companies face escalating travel expenses, other challenges also come to the forefront. These include difficulties in understanding ROI and measuring success (38%), tracking employee travelers (37%), handling manual processes (37%), and dealing with a lack of data or reporting (35%).

Key highlights from the survey include:

Given that business travel represents a substantial expense for SMEs, many companies are exploring various strategies to achieve cost savings. Two-thirds of businesses (65%) are opting for budget-friendly travel options, while more than half (52%) are partnering with travel management solutions. Other cost-saving measures include revising and reinforcing policy compliance (43%), negotiating better vendor contracts (42%), and reducing employee travel (35%).

Despite the focus on cutting costs, several internal and external obstacles make implementing these budget-friendly strategies more challenging. The most common barrier is travel to high-cost or expensive destinations (57%). Additionally, employee behavior (45%) presents a challenge, as some prioritize comfort or convenience over savings. Add-ons and extra fees, such as checked baggage, priority boarding, or hotel services, also create difficulties, with 40% of companies identifying these as pain points.

As companies continue to shift their approach to business travel, most survey respondents (71%) indicated that their organization is currently evaluating a Travel Management Company (TMC). The availability of travel options (86%) is the most important factor in this decision, followed closely by customer service (84%) and cost savings or value (82%). The biggest challenge for businesses when evaluating a TMC is balancing fees with value (67%), followed by demonstrating ROI (50%) and determining the appropriate evaluation criteria (45%).

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On World Tourism Day, the global travel community is celebrating the power of tourism to foster cultural exchange, drive sustainable development, and promote peace. This year’s theme underscores how tourism can encourage inclusive growth while breaking down barriers between nations and cultures.

Here’s what key industry leaders have to say about the importance of tourism on this day.

Abinash Manghani, CEO, WelcomHeritage Hotels

“Travel opens minds and hearts, connecting people across cultures. Tourism should empower local communities while preserving their cultural essence. Sustainable practices, with community participation at their core, are essential for the long-term success of tourism and for fostering peace.”

Manoj Dharmani, CEO, DUDigital Global

“Tourism is a powerful engine for peace and economic development. It breaks down stereotypes and promotes cultural understanding, which are key elements in building peaceful relations between nations.”

Evgeny Kozlov, Chairman, Moscow City Tourism Committee

“Tourism allows people to explore new cultures and appreciate different traditions. In Moscow, cultural tourism is a key focus, helping tourists and residents alike connect through shared experiences.”

Kush Kapoor, CEO, Roseate Hotels and Resorts

“Tourism bridges cultures, promoting mutual respect and peace. Hotels and the travel industry must ensure tourists feel welcomed and safe while promoting sustainability and cultural preservation.”

Mani Ganeshan, Senior VP, APAC Engineering, Amadeus India

“Sustainability is crucial for the future of tourism. Through technology and conscious travel initiatives, we can transform tourism into a force for regenerating communities and ecosystems.”

P.P Khanna, President, ADTOI

“Tourism can promote peace by generating income and creating jobs, particularly in areas affected by conflict. By engaging local communities, tourism becomes a tool for reconciliation and sustainable development.”

Sarbendra Sarkar, Founder & Managing Director, Cygnett Hotels & Resorts

“Tourism fosters understanding between cultures. Sustainable practices strengthen local economies, leading to long-term peace and stability.”

Shikhar Kumar, MD, Stone Wood Hotels & Resorts

“By supporting local communities and preserving cultural heritage, tourism builds stronger, more harmonious relationships between travelers and hosts.”

Sheetal Munshaw, Director India, Atout France

“Sustainable tourism is essential for maintaining environmental and cultural stability. Through thoughtful, responsible travel, tourists can help preserve the world’s rich diversity for future generations.”

Erika Rathi, Director, Namaste Dwaar Resort

“Tourism creates opportunities for cultural exchange and promotes understanding. Tourists who respect local customs act as ambassadors of peace, breaking down barriers between nations.”

Sanjay Sethi, CEO & MD, Chalet Hotels Limited

“India’s growing tourism sector is driving cultural exchange and inclusive development. By fostering sustainable tourism, we can continue to build peace and prosperity.”

Ellona Pereira, Head, AVIAREPS India

“Tourism connects people across borders, promoting peace and mutual understanding. Sustainable practices ensure tourism’s benefits are shared equitably, preserving local cultures and environments.”

Anupam Vig, General Manager, Finnair India

“Tourism builds connections between cultures, fostering peace and economic growth. But we must also address aviation’s environmental impact, accelerating the transition to sustainable travel.”

Alefiya Singh, Director, IRIS Reps India

“Tourism can be a powerful driver for peace, fostering cultural understanding and sustainability. At IRIS Reps, we promote responsible travel that supports local economies and strengthens global connections.”

Gcobani Mancotywa, Regional GM, South African Tourism

“Tourism strengthens ties between India and South Africa, driving cultural exchange and socio-economic development. By focusing on marginalized communities, we ensure tourism benefits everyone.”

Rahim Aslam, Founder, One Above Destination Management Services

“Tourism bridges divides and promotes peace by fostering cross-cultural dialogue. Sustainable tourism practices, focused on community engagement, can create positive economic and social impacts.”

Krishna Rathi, Senior Director, Agoda

“Tourism isn’t just about seeing new places—it’s about connecting with the world. Affordable, sustainable travel can broaden horizons and bring people closer together.”

Markus Tan, Regional Director, Singapore Tourism Board

“Tourism plays a key role in building a more peaceful world. Through sustainable tourism and cultural exchange, Singapore is committed to fostering global understanding and environmental stewardship.”

Karl R Boga, Account Director, THRS

“Tourism promotes cross-cultural understanding, fostering peace and tolerance. By supporting sustainable tourism, we ensure that the benefits are shared equitably, building long-term social stability.”

Naresh Rawal, Senior VP, Sales & Marketing, Resorts World Cruises

“Travel enriches our lives, connecting us to the world. Cruising offers a unique opportunity to experience different cultures while enjoying the peace and adventure of open seas.”

Nishant Kashikar, Country Manager, Tourism Australia

“Tourism fosters cross-cultural understanding and respect. By supporting local economies and promoting sustainability, travelers help build stronger, more peaceful communities.”

Neeti Sharma, Director, Intrepid Marketing & Communications

“Tourism provides opportunities for cultural immersion, promoting empathy and understanding. By prioritizing sustainable travel, we can foster peace and ensure tourism benefits all communities.”

Kanwarjit Singh Sawhney, Secretary, Indian Tourist Transporters Association

“Tourism bridges cultural divides and fosters understanding, promoting peace and economic stability. By embracing local traditions, tourists can become agents of positive change.”

Gaurav Mudgal, VP Commercial, Aamaghati Wildlife Resort

“Tourism offers a unique opportunity to connect with nature and local communities, promoting peace and understanding through sustainable practices.”

Munnmunn Marwah, COO, Think Strawberries

“Travel connects people across cultures, fostering peace through meaningful exchanges. Sustainable tourism supports local economies while preserving cultural heritage.”

The post Discover the Impact of Travel on Global Unity: World Tourism Day appeared first on Travel And Tour World.

Since 1995, Travel Industry Today has been a reliable service for travel professionals around the globe. With over 747 million articles published and an audience of more than 3 million readers, we remain committed to delivering the latest industry insights, trends, and developments to help travel professionals thrive.

Whether you’re looking for the latest in tourism updates, airline trends, hospitality advancements, or breaking news in the cruise sector, Travel Industry Today covers it all.

Share Your News With Us!

Travel industry professionals can share their news and stories through our platform. With two FREE press releases available for every new account, it’s never been easier to get your message out to a global audience.

Celebrating 29 Years of Trusted Travel Industry News

Since 1995, Travel Industry Today has been a reliable service for travel professionals around the globe. With over 747 million articles published and an audience of more than 3 million readers, we remain committed to delivering the latest industry insights, trends, and developments to help travel professionals thrive.

Whether you’re looking for the latest in tourism updates, airline trends, hospitality advancements, or breaking news in the cruise sector, Travel Industry Today covers it all.

Share Your News With Us!

Travel industry professionals can share their news and stories through our platform. With two FREE press releases available for every new account, it’s never been easier to get your message out to a global audience.

Breaking News: Black Travel Summit 2024—The Future of Black Travelers

The Black Travel Summit (BTS) returns in 2024 with groundbreaking research, bold new ideas, and an announcement that is set to make history. Hosted in partnership with Black Travel Alliance (BTA) and MMGY Global, the summit will unveil crucial new data on Black travelers’ spending habits and tourism trends, continuing the conversation started by the highly influential 2020 study.

Martinique Lewis, Executive Director of the Black Travel Alliance, shared that the new research will provide fresh insights into post-pandemic shifts in Black travel behaviors. “This research goes beyond the numbers,” said Lewis. “It reflects the powerful growth of the Black travel dollar and how the industry can better serve this vibrant and influential community.”

The summit will also announce its first-ever international destination for 2025, signaling the expansion of Black travel into global territories. Anita Moreau, Founder and CEO of Black Travel Summit, shared her excitement: “This is not just a major moment for our organization, but for the entire Black travel community. For the first time, we’re moving beyond U.S. borders to celebrate Black travelers on a global stage.”

The 2024 Black Travel Summit: Event Highlights and Industry Leaders

Taking place at the Hyatt Centric Las Olas from October 10 to 13, 2024, this four-day summit will feature a lineup of Black travel industry leaders, influencers, and entrepreneurs. Prominent speakers include:

• Jubril Agoro, Founder of Passport Heavy
• Dr. Gaynelle Henderson, President of Henderson Associates & Travel
• Javier Wallace, Founder of Black Austin Tours

These pioneers, along with other notable figures in the Black travel movement, will explore key trends, discuss the future of Black tourism, and share their experiences in navigating and transforming the travel industry.

Key sponsors for the event include Hyatt, Visit Lauderdale, AmaWaterways, and Experience Grand Rapids. The summit will also feature industry giants like National Geographic, Expedia Group, and Visit Jordan, making it a pivotal networking opportunity for all attendees.

The summit’s programming highlights include:

• The Black Travel Film Festival (BTFF): Celebrating filmmakers and content creators in the travel space.
• The Future of Black Tourism Leadership Conclave: A thought leadership forum powered by the Caribbean Hotel & Tourism Association (CHEA).
• Professional Development Workshops: Providing attendees with opportunities to connect, learn, and grow their careers in the travel industry.

The Black Travel Summit provides unique opportunities to meet key players and expand professional networks while fostering collaboration within the Black travel community.

The post Inspiring a New Era of Black Travel: Global Summit Announcement appeared first on Travel And Tour World.

InsideAsia Tours, part of the B Corp Certified Inside Travel Group, has introduced a fresh travel concept called ‘Cultural Adventure’ aimed at offering deeper, more personalized experiences. This new approach focuses on lesser-known destinations, providing travelers with the opportunity to immerse themselves in local cultures, traditions, and landscapes away from the usual tourist routes.In launching this innovative travel style, InsideAsia seeks to address the growing demand for off-the-beaten-path experiences. As more travelers opt for meaningful, slow travel that emphasizes longer stays and authentic cultural connections, InsideAsia is meeting this need with a variety of new tours across Cambodia, Vietnam, and emerging destinations like South Korea.Co-founder Alastair Donnelly explained, “Cultural Adventure is about moving beyond the guidebook, offering genuine exposure to the heart of a destination—its people, landscapes, and traditions. It’s a way to experience a place, not just visit it.”The newly launched microsite showcases the campaign, which aligns with trends suggesting that 92% of Australian travel providers report increased interest in more personalized and culturally rich travel experiences.Sales Manager Nicole Newport further emphasized that “Cultural Adventure” means something unique to every traveler. Whether it’s cooking authentic Cambodian dishes or exploring hidden temples, each experience is tailored to individual preferences.As a certified B Corp, Inside Travel Group also recently published its first Impact Report, further highlighting its commitment to sustainability and responsible travel.For more on InsideAsia’s Cultural Adventure tours, visit their microsite for a closer look at how they’re redefining travel in 2024.

The post Discover Authentic Asia: InsideAsia’s New Tours appeared first on Travel And Tour World.

The International Air Transport Association (IATA) announced that Delta Air Lines (Delta) will use and contribute operational data to the IATA CO2 Connect emissions calculator, for both passenger and cargo flights.

The agreement with Delta was signed at the IATA World Sustainability Symposium (WSS) currently taking place in Miami.

Delta will contribute fuel-burn data from its 4,000 daily flights—the largest of the over 40 airlines that currently contribute operational data to IATA CO2 Connect.

With CO2 Connect, Delta will be able to provide all customers, regardless of whether they are individual travelers, corporate customers, or cargo customers, with greater transparency of their impact on the environment through flying.

“With Delta’s participation, IATA CO2 Connect will become an even stronger tool helping aviation to achieve net zero carbon emissions by 2050.

IATA CO2 Connect’s methodology sets it apart because it uses operational data, not modeled averages.

The vast amount of data from Delta’s worldwide operations is the raw material that will make IATA CO2 Connect’s calculation the most reliable for the measurement and reporting of CO2 emissions.

That’s important for individual airlines, travelers, corporates, and shippers.

They will all need consistent and accurate calculations on which to make informed decisions on managing the carbon footprints,” said Marie Owens Thomsen, IATA’s Senior Vice President Sustainability and Chief Economist.

“IATA CO2 Connect has the potential to help airlines, like Delta, more effectively measure and advocate for decarbonization efforts that are critical on our journey to net zero CO2 emissions by 2050,” shared Amelia DeLuca, Chief Sustainability Officer of Delta Air Lines.

“We believe at Delta that what gets measured gets done, and this is a great opportunity for the industry to align on reliable and consistent emissions data.”

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Saudi Arabia has firmly positioned itself as the fastest-growing G20 country for tourism, according to the latest UN World Tourism Barometer report. The Kingdom witnessed a staggering 73% increase in international tourist arrivals during the first seven months of 2024, compared to the same period in 2019. This growth underscores Saudi Arabia’s rapid emergence as a premier global destination, driven by its ambitious Vision 2030 strategy.

The UN World Tourism Barometer is a respected global tool that tracks the performance of the tourism sector, and Saudi Arabia’s achievement reflects not just the numbers but also the nation’s economic evolution. Central to this success is Saudi Arabia’s innovative visa facilitation, including the introduction and expansion of its e-visa program. These efforts have opened the doors to millions of tourists from around the world, making the country more accessible than ever before.

Among the G20 countries, which comprise Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, the Republic of Korea, Russia, Saudi Arabia, South Africa, Türkiye, the United Kingdom, the United States, the European Union, and the African Union, Saudi Arabia has emerged as the fastest-growing in tourism. While countries like France, Italy, and the United States have traditionally led in global tourism, Saudi Arabia’s 73% increase in international tourist arrivals in the first seven months of 2024 highlights a significant shift. This growth, driven by the Kingdom’s Vision 2030 and large-scale projects like NEOM and the Red Sea Project, sets Saudi Arabia apart from its G20 counterparts, showcasing its rapid ascent as a top global destination.

Massive Investment in Transformative Projects

Key to Saudi Arabia’s tourism growth has been its investment in transformative “giga-projects.” These include the Red Sea Project, NEOM, and Diriyah, all designed to reshape the global tourism landscape. These initiatives have positioned Saudi Arabia as a leader in offering world-class tourist experiences, ranging from futuristic cities to historical and cultural attractions. The UN report praises these developments, which are central to the country’s long-term plan to diversify its economy through tourism.

As part of the Vision 2030 strategy, Saudi Arabia aims to attract 150 million annual visitors by 2030, significantly boosting its tourism sector. In 2023, the country welcomed 109 million tourists, a landmark achievement that highlights its readiness for further growth. The Kingdom’s plan includes elevating tourism’s contribution to 10% of its GDP and creating one million new jobs in the sector, which will increase the tourism workforce to 1.6 million.

Leading Post-Pandemic Tourism Recovery

Saudi Arabia’s role in global tourism recovery following the pandemic is another highlight of the UN World Tourism Barometer report. The Kingdom has fostered collaboration between governments, private enterprises, and global investors to revitalize international tourism. This collaborative approach has earned recognition from prestigious global bodies, including the World Travel & Tourism Council (WTTC).

A key focus for Saudi Arabia has been its commitment to sustainable tourism. The Kingdom emphasizes responsible development, ensuring that its growth in tourism doesn’t come at the expense of its natural and cultural heritage. With sustainability as a core pillar, Saudi Arabia works closely with international organizations to align its tourism sector with the United Nations Sustainable Development Goals (SDGs). This approach ensures that tourism benefits both local communities and visitors, creating an inclusive and balanced tourism experience.

A Blueprint for Global Tourism Success

Saudi Arabia’s rapid rise in global tourism offers valuable insights for other nations looking to boost their tourism sectors. The Kingdom’s blend of visionary planning, strategic investment, and inclusive policies has created a model for sustainable growth in the competitive tourism industry. Through innovation, large-scale infrastructure development, and a focus on sustainability, Saudi Arabia is demonstrating that growth and responsibility can go hand in hand.

Saudi Arabia’s remarkable success in 2024 is not only a testament to the power of long-term planning but also a reflection of its determination to become a global tourism leader. With ongoing projects, new investments, and a strong focus on sustainable and inclusive tourism, the Kingdom is poised to continue its trajectory as a top destination for travelers worldwide.

The Saudi Tourism Authority has proudly announced that the Kingdom welcomed over 100 million tourist visitors in 2023, marking a significant milestone with a 56% growth compared to 2019. This achievement is particularly remarkable as it surpasses the target initially set for 2030, reaching the milestone seven years ahead of schedule. The rapid progress highlights the success of Saudi Arabia’s ambitious Vision 2030, which has placed tourism at the heart of its economic diversification efforts, transforming the Kingdom into a global tourism hotspot in record time.

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The UN World Tourism Organization (UNWTO) has emphasized the urgent need for climate action in tourism to ensure the sector’s long-term resilience and benefit host communities. During the G20 Tourism Ministers’ meeting held in Belém, Brazil, UNWTO Secretary-General, Zurab Pololikashvili, called for a transformation of tourism practices, urging stakeholders to adopt environmentally conscious and community-centered approaches. As global tourism continues its post-pandemic recovery, the focus is shifting towards sustainable strategies that prioritize nature conservation, climate resilience, and economic inclusivity.

Pololikashvili highlighted that the tourism industry must go beyond recovery efforts and seize the opportunity to reshape its future. “Tourism thrives on the stability of the climate, biodiversity, and the sustainable use of natural resources,” he said. He underscored the importance of sustainable tourism practices that empower local communities while mitigating the sector’s environmental impact.

Tourism Recovery and Global Economic Impact

The tourism industry has been steadily recovering from the setbacks caused by the COVID-19 pandemic. Data from the first half of 2023 shows that international tourist arrivals have reached 80% of 2019 levels, signaling a robust rebound. Regions such as the Middle East and Europe have seen impressive growth, with some even exceeding pre-pandemic figures. However, Asia and the Pacific are experiencing a more gradual return due to ongoing travel restrictions. This recovery highlights the pivotal role of tourism in driving global economic growth, creating employment opportunities, and supporting the development of regions dependent on the industry.

Pololikashvili acknowledged that while the return to pre-pandemic tourism levels is promising, the industry must address the long-term challenges posed by climate change. “Without urgent climate action, the future of tourism, along with the communities and ecosystems that rely on it, is at risk,” he noted.

A Call for Sustainable and Inclusive Tourism Practices

For tourism to evolve into a more sustainable and inclusive sector, Pololikashvili called for innovative governance models that prioritize environmental preservation and local community well-being. This includes collaboration between governments, industry stakeholders, and civil society to implement policies that focus on sustainability and inclusivity.

The UNWTO’s message is clear: the global tourism industry stands at a pivotal moment. To ensure its resilience and success, the sector must make climate action and community empowerment central to its strategies. Pololikashvili emphasized that tourism has the potential to be a driving force for positive change, not only through economic growth but also by fostering cultural exchange and mutual understanding between diverse communities.

As global tourism gears up to fully recover by the end of the year, it is crucial that the sector looks beyond short-term gains and works towards a more sustainable, equitable future. This transformation is essential to safeguard the industry’s long-term prospects and protect the natural and cultural assets that make tourism a thriving global industry.

The post UN World Tourism Organization Encourages Climate Action in Tourism : What You Need to Know appeared first on Travel And Tour World.

During a gathering of G20 Tourism Ministers in Belém, Brazil, UN World Tourism Organization Secretary-General Zurab Pololikashvili highlighted that the tourism sector is set to reach pre-pandemic levels by the end of this year. With this recovery in sight, the focus should now turn towards the future, prioritizing the empowerment and inclusion of local communities, combating climate change, and advancing initiatives for nature-positive and circular economies.

Secretary-General Pololikashvili said: “Tourism heavily depends on biodiversity, climate stability and natural resources. Accelerating climate action in tourism is critical for the resilience of the sector and host communities.” In this context, he applauded Brazil’s G20 Presidency focus on inclusion and sustainability.

Closing the the meeting, Minister of Tourism of Brazil, Celso Sabino said “the Belém Declaration affirms the collective commitment to promote a more sustainable, resilient and inclusive tourism in the world”.

Climate Change, E-Skills Development, and Inclusion Crucial for the Future of Tourism

At the G20 meeting, UN Tourism stressed the critical importance of education and skills for the future of the sector and its transformation. “ILO data shows that around 880,000 tourism jobs annually will require specialized training until 2030 and that 25% of tourism stakeholders report significant shortages in skilled employees, particularly in customer service and managerial roles,” Mr Pololikashvili noted.

The Secretary-General also emphasized the significant role tourism plays in driving development and expressed support for the G20’s focus on financing initiatives aimed at advancing tourism-driven development.

“For many developing countries, including Least Developed Countries and Small Island Developing States, tourism is a major source of employment, foreign exchange earnings and tax revenues. Yet, the sector continues to be overlooked as a tool for development, with the total Official Development Assistance disbursements for tourism remaining below 0.25% of total ODA.” he said.

The Secretary-General expressed gratitude and praise for the Belem Declaration adopted by the G20 Tourism Ministers, which underscores the importance of the Statistical Framework for Measuring the Sustainability of Tourism (SF-MST). This framework serves as a valuable tool for generating reliable, comparable, and comprehensive data on tourism’s economic, social, and environmental impacts. He also acknowledged the G20 Tourism and SDGs Platform, developed in partnership with the UN World Tourism Organization, as a key initiative.

G20 Economies: Global Tourism Leaders

The G20 economies account for over 70% of all international tourist arrivals and tourism receipts worldwide, as well as 82% of global tourism GDP. In 2023, the tourism sector contributed directly to 3.1% of the G20’s GDP, representing 5% of all exports and 23% of service exports within the group.

By mid-2024, international tourism in the G20 economies had recovered 97% of its pre-pandemic levels. The direct GDP generated by G20 tourism fully rebounded in 2023, reaching US$ 2.8 trillion.

The post UN Tourism Chief Urges G20 Ministers In Brazil To Focus On Empowering Communities And Climate-Positive Tourism As Global Tourism Sector Nears Full Recovery appeared first on Travel And Tour World.

At the Hotelier Maldives GM Forum 2024, John Bevan, CEO of dnata Travel Group, shared his vision for the future of Maldives tourism. Leading dnata’s global travel portfolio, Bevan discussed how luxury travel has evolved since the pandemic and the opportunities for the Maldives to broaden its appeal as a top premium destination.

Bevan noted how the Maldives, once primarily a honeymoon destination, surged in popularity during the pandemic as one of the first safe, secluded travel spots. The trend of “revenge travel” saw people eager to indulge in luxury, with shorter booking windows and high-end experiences becoming the norm. Although booking patterns have since stabilized, demand for premium experiences remains strong, particularly among younger travelers and families.

Luxury Travel Expanding to New Audiences

According to Bevan, luxury travel is no longer exclusive to a specific demographic. Families, younger groups, and first-time luxury travelers are increasingly embracing premium services like business-class flights and five-star accommodations. Bevan credited destinations like the Maldives for delivering impeccable service, helping travelers realize the value of luxury.

He also emphasized the impact of social media, particularly in the Middle East. Influential figures like Sheikh Hamdan have boosted the Maldives’ popularity among UAE and Saudi travelers, leading them to explore new destinations beyond traditional luxury hubs like London and Paris.

Emerging Trends and Sustainability

Bevan highlighted several post-pandemic trends, including the rise of “bleisure” (business and leisure travel) and longer stays driven by sustainability awareness. He noted that travelers are increasingly conscious of their environmental footprint, opting for more immersive and meaningful experiences such as culinary tours, cultural exploration, and wellness retreats.

However, Bevan acknowledged the challenges ahead. The development of new properties in the Maldives could create internal competition, affecting pricing. Additionally, the reopening of global destinations presents increased competition. To maintain its edge, the Maldives must differentiate itself from other luxury destinations and attract a wider range of travelers, including families and multi-generational groups.

Shifting the Perception of the Maldives

Bevan urged for a shift in the Maldives’ image, moving away from being solely perceived as a honeymoon destination. “If we don’t change that perception, we may lose out to more inclusive destinations,” he warned. He emphasized the importance of the Maldives Tourism Board in promoting the country as a family-friendly destination, while still maintaining its appeal to luxury travelers.

Looking ahead, Bevan expressed excitement about dnata’s future plans, including expanded roadshows and events to connect Maldivian hoteliers with international travel buyers. He reaffirmed dnata’s commitment to helping the Maldives evolve as a global travel destination.

GM Forum 2024: The Evolving Luxury Landscape

The GM Forum 2024, in its eighth edition, focused on the changing dynamics of luxury travel in the Maldives. Industry leaders discussed topics such as the psyche of the new luxury traveler, digital marketing strategies, and sustainable tourism practices. Panels and interactive sessions highlighted the importance of personalized guest experiences and integrating local culture into luxury offerings.

Sponsors and Partners of GM Forum 2024

The event was supported by several key sponsors, including:

• Ooredoo Maldives: Digital Partner (Title Sponsor)
• Bestbuy Maldives (BBM): Silver Sponsor
• Dhivehi Insurance: Silver Sponsor
• Fuel Supplies Maldives: Silver Sponsor
• Maldives Airports Company Limited (MACL): Silver Sponsor
• Manta Air: Aviation Partner
• Male’ Aerated Water Company: Beverage Partner
• Atmosphere Wellness: Wellness Partner
• Souvenir Marine: Transport Partner
• Printlab: Printing Partner
• CROSSROADS Maldives: Venue Partner
• Lights Out: Coverage Partner

Conclusion

As the Maldives continues to evolve from a honeymoon haven to a diverse, luxury travel destination for families and younger travelers, industry leaders like John Bevan and dnata Travel Group are at the forefront of this transformation. With the right strategies and partnerships, the Maldives can further strengthen its position in the global tourism market.

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