ABTA’s Future Travel Coalition Urges UK Travel Businesses to Complete Vital Survey Shaping Industry’s Future Amid Tax Changes

The Future Travel Coalition, spearheaded by ABTA, the UK’s leading travel association, has officially called upon its member travel companies to participate in the latest Booking Trends and Industry Confidence Survey. This comprehensive survey is designed to gather essential insights from across the travel sector, providing crucial data that will inform the coalition’s advocacy and engagement with policymakers and government officials.
Understanding the Pulse of the UK Travel Industry
The survey delves deeply into various aspects of the UK travel market, including current business confidence levels, recent booking patterns, challenges around recruitment, access to financing, and other key operational concerns. Notably, this edition also focuses on assessing the industry’s response to the recent April 2025 changes in employer taxation affecting travel businesses in the UK—a move that has significant implications for employment costs and overall business sustainability.
By collecting real-time, first-hand data from a broad cross-section of travel firms, the Future Travel Coalition aims to build a robust evidence base that highlights the current state of the market and identifies where government intervention or policy reform could be most effective.
Who Is the Future Travel Coalition?
The Future Travel Coalition is a powerful alliance representing a wide spectrum of the UK’s travel industry. This collaborative group includes trade bodies, industry associations, and consortiums that collectively encompass the majority of the organised travel market. Its reach spans leisure travel, business trips, inbound tourism to the UK, and outbound journeys to global destinations.
This unified front enhances the industry’s voice by pooling diverse expertise and viewpoints, enabling more impactful lobbying efforts to support the sustainable growth and competitiveness of the UK travel sector.
Why Your Participation Matters
ABTA and its coalition partners have already disseminated invitations for the survey to their member organisations via email, with the deadline set firmly at the close of business on Friday, June 6, 2025. Industry participants are strongly encouraged to take part and contribute their unique perspectives.
The importance of this survey cannot be overstated. It serves as a critical tool to gauge how businesses are navigating current economic pressures, regulatory changes, and evolving customer behaviours. The data collected will directly influence the coalition’s ability to present a unified, evidence-backed case to government decision-makers, ensuring the travel industry’s challenges and needs remain at the forefront of policy discussions.
Ensuring Confidentiality and Accuracy
All survey responses are treated with the utmost confidentiality. Individual company data will remain anonymous, with results aggregated to provide a comprehensive overview without exposing any single participant’s sensitive information. This approach ensures participants can share candid feedback without concern, resulting in more accurate and actionable insights.
The Broader Context: Navigating a Changing Travel Landscape
The UK travel sector is currently operating amid a complex and evolving environment. From the lingering effects of the pandemic recovery phase to geopolitical shifts, inflationary pressures, and regulatory updates, businesses face a myriad of challenges.
One of the pivotal changes affecting the industry this year has been the adjustment in employer taxation regulations introduced in April 2025. These tax reforms impact travel companies’ labour costs, influencing hiring strategies, wage structures, and overall financial planning. Understanding how companies are adapting to this new fiscal reality is crucial for designing support mechanisms and regulatory frameworks that help preserve jobs and maintain service quality.
Luke Petherbridge, ABTA Director of Public Affairs, said:
“Too often our industry is accused of not speaking with a united voice, which is why ABTA and 13 other leading industry bodies came together to form the Future Travel Coalition to unite on mutually important issues.
“It’s really important that we are fully informed with the views and concerns of companies represented by the various coalition members.
“Please take the time to complete the FTC’s latest Booking Trends and Industry Confidence survey so that we can ensure our lobbying efforts will carry even greater weight in our dealings with important decision makers.”
Collaborative Strength for Industry Advocacy
The Future Travel Coalition’s survey is a testament to the power of collective action within the travel sector. By joining forces and sharing insights, travel businesses can ensure their voices resonate with the government and other key stakeholders.
ABTA, along with its coalition partners, will use the survey findings to shape strategic initiatives, lobby for favourable policies, and advocate for the long-term resilience and prosperity of the UK’s travel and tourism industry.
How to Take Part
If your organisation operates within the travel industry and you have not yet received the survey invitation, reach out to your respective trade association or consortium representative promptly. Participation is straightforward and will take only a short time to complete but will have lasting impacts on the sector’s future.
Final Thoughts
In an industry as dynamic and vital as travel, staying connected and informed is essential. The Future Travel Coalition’s Booking Trends and Industry Confidence survey provides an indispensable platform for businesses to contribute to a shared vision and influence the direction of UK travel policy. Your input will help build a stronger, more competitive travel industry that can thrive in an ever-changing global landscape.
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