HSMAI Americas Announces 2025 Board of Directors Led by Chair Andrew Rubinacci to Drive Hospitality Sales, Marketing, and Revenue Optimization Across the Industry

The Hospitality Sales and Marketing Association International (HSMAI) Americas has unveiled its 2025 Board of Directors and Executive Committee, led by Chair Andrew Rubinacci, CHSP, Chief Advisory Officer at FLYR. The board includes senior executives from top hospitality brands, academia, and industry suppliers, driving sales, marketing, revenue management, and innovation across the travel sector.
Industry Leadership and Strategic Vision
Rubinacci, in his second year as chair, emphasized the board’s commitment to advancing strategic initiatives that empower hospitality professionals and shape the future of the industry. HSMAI Americas remains a leading advocate for sales, marketing, and revenue optimization, helping hospitality businesses navigate evolving market conditions.
2025 HSMAI Americas Executive Committee
- Chair: Andrew Rubinacci, CHSP, Chief Advisory Officer, FLYR
- Chair Elect: Michael Innocentin, Chief Marketing Officer, Omni Hotels & Resorts
- Vice Chair: Agnelo Fernandes, CEO, Cote Family Companies
- Treasurer: Stephanie Glanzer, CMP, Chief Sales Officer and SVP, MGM Resorts
- Immediate Past Chair: John Washko, Independent
- President: Brian Hicks, President and CEO, HSMAI
Key Board Members Shaping Hospitality’s Future
The 2025 board consists of hospitality executives from global brands, including Marriott, Google, Hilton, Hyatt, IHG, MGM Resorts, Fairmont, Expedia, and Booking.com. The diverse representation ensures a broad spectrum of industry insights, fostering innovation and collaboration in hospitality marketing and revenue management.
Among notable members are:
- Nelson Boyce, Managing Director of Travel, Google
- Jennifer Bader, VP, Global Brand & Marketing, Marriott International
- Michael Klein, SVP, Global Revenue Management, Hyatt Hotels
- Sean Dee, EVP & Chief Commercial Officer, Outrigger Hospitality Group
- Lisa Jordan, VP of Marketing, Red Roof
Driving Hospitality Innovation
With a focus on digital transformation, distribution strategies, and market optimization, HSMAI Americas continues to set the agenda for hospitality professionals worldwide. The board’s leadership will guide strategic initiatives in data-driven marketing, guest engagement, and sustainable business growth for 2025 and beyond.
The Future of Hospitality Leadership
HSMAI Americas’ board provides a powerful industry network for hoteliers, revenue strategists, and marketing leaders to collaborate and drive the sector forward. As hospitality continues evolving, the board’s expertise will help navigate challenges, leverage opportunities, and shape the industry’s next phase of growth.
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