PCMA and The Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) proudly introduce Convene 4 Climate, the global business events industry’s first sustainability conference. This exclusive, workshop-based gathering will take place on 2-3 October in Barcelona. Convene 4 Climate aims to drive responsibility, harness the power of technology, and deliver transformative solutions to tackle the persistent challenges of climate change.

Reimagine, Inspire, Movement: Central Themes for a Sustainable Future

Convene 4 Climate will explore three central themes: Reimagine, Inspire, and Movement. These themes aim to activate climate impact mitigation, long-term profitability, and inspire optimism as a continued global movement, transforming what the industry offers and how it produces business events.

Reimagine the Future of Business Events

Participants will reimagine the future of business events through the lens of sustainability. Sherrif Karamat, CAE, PCMA and CEMA President and CEO, emphasized the importance of this transformative journey: “Together with SANCBE, PCMA is co-creating a way forward for a regenerative future that empowers the global business events industry to continue to operate in a commonsense way while driving positive change for a new economy. Now is the time to embark on this transformative journey to reimagine the future, inspire sustainable progress, and ignite a movement towards a more resilient tomorrow.”

Inspire Sustainable Progress

The conference aims to inspire participants by showcasing the potential for long-term profitability in harmony with environmental stewardship. By joining this global movement, participants will gain insights into how sustainability can drive business success and create a positive impact on the environment.

Movement Towards a Resilient Tomorrow

Convene 4 Climate seeks to ignite a movement that fosters optimism and resilience in the face of climate challenges. The event will bring together a diverse and influential community of sustainability leaders, allowing for meaningful discussions, collaborative problem-solving, and the development of actionable strategies.

SANCBE Leaders Highlight the Importance of Collaboration

SANCBE Co-Chairs Matthias Schultze, Managing Director of the German Convention Bureau (GCB), and Eric Bakermans, Director Marketing Meetings & Conventions of the Netherlands Board of Tourism & Conventions (NBTC), emphasized the role of business events in addressing complex issues: “Business events offer platforms for addressing complex issues, and they act as crucial catalysts for successfully merging sustainability and digitalization. Europe, as a hub for meetings and conferences, leads this twin transformation with initiatives such as the European Green Deal, offering not only a consistent strategic framework but also avenues for practical solutions. To invigorate our collective mission, it is now vital to synchronize our efforts and, above all, find inspiration in one another.”

Invitation to Participate

Interested participants are encouraged to submit an Expression of Interest, as the event targets a diverse and influential community of sustainability leaders. The intentionally curated programming will allow for meaningful discussions, collaborative problem-solving, and the development of actionable strategies.

Convene 4 Climate is set to revolutionize the business events industry by integrating sustainability into every aspect of event planning and execution. This transformative conference will serve as a catalyst for positive change, encouraging industry leaders to reimagine, inspire, and move towards a sustainable and resilient future. With the combined efforts of PCMA, SANCBE, and participants, Convene 4 Climate aims to set a new standard for sustainability in the global business events industry.

The post PCMA and SANCBE announce inaugural sustainability conference appeared first on Travel And Tour World.