The World Travel & Tourism Council (WTTC) has signed an agreement with the World Tourism Organization of the United Nations (UNWTO) to drive the travel and tourism sector and work on several key objectives.

The two organizations signed the Memorandum of Understanding at the G20 Ministerial meeting in Goa, India.

The MOU was signed by WTTC President & CEO Julia Simpson and UNWTO Secretary-General Zurab Pololikashvili, besides representatives of the public and private sectors.

WTTC and UNWTO have agreed to jointly promote tourism in global and national agendas while furthering skills, entrepreneurship, innovation and investment and progress towards a more sustainable travel and tourism industry.

WTTC and UNWTO will unite their “expertise to pave the way for a prosperous future” for the travel and tourism industry, said Simpson.

“Together, we can create a powerful synergy that will shape the global landscape, opening doors to endless opportunities and benefiting travelers, businesses, and destinations alike,” Simpson said.

The two organizations will encourage community empowerment and inclusion and partner on crisis preparedness, management and recovery based on the experiences and lessons learned from the pandemic.

“We are only stronger if we work together to respond to the interconnected challenges facing our sector. Strong public-private partnerships are the foundation to transform tourism and build resilience, and consolidating our partnership with WTTC will achieve exactly what we need — joining efforts to build a better future through tourism,” said Pololikashvili.

In an effort to push sustainable tourism, WTTC last month urged governments globally to prioritize and incentivize the production of Sustainable Aviation Fuel (SAF).

WTTC said that without a significant supply of SAF, the aviation industry will struggle to decarbonize on a scale required to achieve its commitment of reaching Net Zero by 2050.

SAF is expected to be an important factor in achieving the goal. Despite a significant recent rise in production, the amount of SAF generated is inadequate to meet demand while prices remain high. Presently, SAF is considered much more expensive than traditional fossil fuels, costing three to five times on average. WTTC has suggested that governments can address this price gap through financial assistance and incentives that might make SAF cost-effective.

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